Design Process
I drive the creative direction by leveraging insights from global travel, industry trends, and vintage inspiration. My approach combines rigorous market research, thorough runway reviews, curated shopping, and attendance at premier trade shows, with a focus on innovation and long-term brand growth.
Fabric & Print
Throughout my career, I have led small, highly collaborative teams where fabric and print R&D are central to the creative process. I collaborate with a network of talented mills, textile artists, vintage specialists, and print houses, translating ideas into cohesive, market-ready collections that reflect a clear and elevated vision.
Sketches and Line Development
Sketching functions as a strategic tool to define and communicate the creative vision, integrating silhouette, technique, and fabric into a cohesive concept during sketch reviews. By overseeing the development of CADs in Illustrator, I ensure collections are thoughtfully merchandised, aligned with line plans, and executed to meet both brand objectives and overarching business goals.
Fit
Once tech packs and specifications are finalized, the anticipation of seeing a tangible garment comes to life. I lead and foster the collaborative spirit of fittings, leveraging these sessions as a critical touchpoint to gather insights, refine designs, and ensure the collection aligns seamlessly with both creative vision and production standards.
